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November Issue on Newsstand
We decided to try and shake things up a bit this month. We have made this month's issue free. As a result over 200 issues were "bought" this month in the newsstand. Going to try and see what the conversion rate will be going forward with the incorporation of "free" issues.
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Urban Veil has a launch date
Things are coming together for the new wedding planning education site. We've been assembling content feverishly. Tia has been on-set doing her hostess thing. So finally I can see the light at the end of the tunnel. Times have changed how brides plan their weddings today. Urban Veil is a reflection of that new direction.
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Urban Veil welcomes newest member
It's been a productive month for the Urban Veil initiative. Tracey Brown Photography has come aboard so look for her great images to enhance the message.
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Urban Veil welcomes newest member
Tia Ervin a.k.a. the WEDucator has signed on as the host to guide brides through the wedding process without the hard sell of other sources. What impressed me the most was her genuine concern for brides to make "their day", the best it can be regardless of their budget. Now we have heard that sentiment enough to make it a cliche, but the difference is she only focuses on teaching brides and planners, she does not do wedding planning herself anymore. This allows brides to effectively absorb her information without the defense of, "Okay how much is she going to ask for?" And planners can now feel free to approach her without worrying if she is the competition and/or drop the pretense of "Oh, I'm as busy as ever. My work speaks for itself and I need assistants to help and so on and so on..." Glad to have her on board.
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